To Go Incorporated Room is the American furniture store network. Based in Seffner, Florida the company operates 226 stores in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas, Virginia, and Puerto Rico. The company was founded in September 1990 by Jeffrey and Morty Seaman, when they sold Seaman Seaman Company. According to Furniture Today, Rooms To Go is the 3rd largest furniture retailer in the US.
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Histori
1933-1990: Pelaut
Julius Seaman opened his first shop in 1933 after leaving seventh grade. His company gradually increased to $ 150,000 per year in sales and allowed him to send his two sons to the Wharton School of University of Pennsylvania. "The goal [gest] in life is that his children will follow him and build his business," Morton Seaman told Forbes. Julius Seaman died at the age of 48 from a heart attack. She left Morton, the eldest son and college graduate, to help her mother save for business, while Carl, still at school, worked on weekends and during the holidays.
In 1955, they spent $ 1,000 on the first advertisement store. It's a full page scattered in the local newspaper. When sales tripled, the same week the ad was published, Morton decided to open a second store to reduce advertising costs per unit. In 1971 there were seven Seaman stores.
In 1988, Furniture Seaman was taken over in a purchase by Kohlberg Kravis Roberts & amp; Co. for $ 350 million, weighing on the company with huge debts. Jeffrey Seaman, son of Morton Seaman, was 28 at the time, but he carried most of the purchasing duties for the company. He and his father developed overseas programs during Seaman's restructuring phase.
In February 1990, four months after a major financial restructuring designed to reduce corporate debt, Kohlberg Kravis Roberts replaced Seaman with Matthew D. Serra, former president and CEO of G. Fox division of Department Store May.
1990: Establishment of Room To Go
After Seaman's father and son left Seaman's Furniture because Kohlberg Kravis Roberts succeeded them, they opened the first To Go Room in Orlando, Florida on September 7, 1990. The To To concept was the sale of furniture throughout the room package. Furniture is offered in pre-designed rooms, targeted at consumers who want to save time and money, without sacrificing quality, when shopping for home decor.
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Distribution center
- Suwanee, Georgia
- Dunn, North Carolina
- Arlington, Texas
- Katy, Texas
- Seffner, Florida
- Lakeland, Florida
- Pearl River, Louisiana
Products
Cindy Crawford Home
Rooms To Go has partnered with supermodel Cindy Crawford for over 10 years. Cindy Crawford Home's collection focuses on living room, bedroom and dining room furniture.
Sofia Vergara Collection
In March 2013, Rooms To Go announced a partnership with Sofia Vergara's Modern Family . The To Go and Sofia relationships began more than 15 years ago when the single mother first moved to the United States. According to Sofia, "My relationship with the To Go Room began more than 15 years ago when I moved to the United States as a single mother, and fully equipped my first apartment from their store." The Sofia Vergara Collection offers a contemporary living room, dining room set. Eric Church "Highway to Home" Eric Church "
Rooms To Go began selling Eric's "Highway to Home" furniture collection in 2016. "The bedroom, dining, coating and occasional chassis collection is inspired by Eric's eclectic and lifestyle." Before moving to Nashville, the Church worked at a furniture manufacturing plant, and his father continued to work in the industry.
See also
- Seaman Furnishings
References
External links
- Official website ( Mobile )
Source of the article : Wikipedia
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